At the start of 2020, Ignite Power entered the competitive Southern California solar market, somewhat late to the party. They needed a full solution to position them for success while going up against some big name competitors in the area.

Through numerous strategy sessions and collaborative efforts, we identified a path to success for Ignite. We’d build a website and online presence to give their customers peace of mind as they considered their solar options, and help smooth out a system that made the sales process easy.

After that, we really went to work on helping Ignite refine and scale sales team that could drive the revenue. Employee onboarding and training were key, as we grew with them to 50+ full-time sales reps in the first year. A strong social media presence was established, which assisted in both recruitment and sales to the organization. If you’ve ever knocked doors for work, you’ll be familiar with the mental highs and lows that accompany the stressful job. We created a myriad of motivational assets that advertised internal sales competitions, bonuses, core values, and more.