As a small company owner, you must be able to relate to your consumer and their perspective. You won't be able to empathize with them if you're not in their position. And when you put that kind of passion and dedication into anything, it's difficult to forget your own unique familiarity with it. However, this is the most basic approach to quickly improve your website. We can make judgments that put everything in the right place for the client to efficiently and swiftly complete their connection with your company while also leaving a nice review by thoroughly considering your consumer's point of view and buying journey. The following features must all be present on your company's website, but you should also think about how the display of these components would impact your particular consumer demographic. The most significant difference between an online shop and a traditional brick-and-mortar business is that in the former, the emphasis is on driving sales, whereas in the latter, it is on creating a lasting impression. The first step towards creating a successful sales funnel is to discover what your consumer wants and give it to them.
So what is it that you really need?
One of the most common reasons that people visit your website is to be able to interact with you (for example, Contact us, sign up for our newsletter, etc.). Providing clients with all they need to know about your goods or services is a top priority. Customers want to know that you care about their hobbies and interests. In the upper right corner of your website, putting a readily accessible "contact us" link is never a bad idea. If you have customers who aren't web-savvy (e.g., seniors), but on the home page there's an address, phone number, and opening
It's critical for small businesses to have a mobile-friendly website in order to take advantage of consumers who intend to make purchases on the go. This implies that the more detailed information you can provide about what you offer online, the better. This may even result in conversions while customers are in a rival's shop. It takes a lot of effort to keep an up-to-date and functional product catalog online. However, it is also a method for companies to demonstrate their products and services to potential clients. If you want to tell the story of your product – whether it's a vehicle, a house, or even a service – you'll need to take pictures and build a detailed description of it.
You'll want to make sure that information is available on your website and easy for fans to find. Keep in mind, If they are looking at this part of your website, it means that they are getting closer to deciding to buy. Invest a little time in marketing, and you'll be able to seal the deal. To provide a concise overview of your business, you can include important details like business history, location, relevant achievements, and philosophy. It’s also not a bad idea to include customer testimonials if you have them.
Quicklinks to social channels
Social media is an important instrument for fostering connections. Facebook, Instagram, and Twitter are all excellent platforms for promoting a direct line of contact between your business and its most loyal patrons. Your website should strive to make it as simple as possible for visitors to engage with your company. It's critical for you to have a smooth handoff between your website and social media platforms like Facebook and Twitter. The objective is to ensure that you can connect with them on social media at any time, which means they'll be one click away from connecting with you on Social whenever they go anywhere on the site.
Small businesses now commonly feature active content strategies, and it's easy to see why:
Content is authentic
No one likes being sold to, and content is a great way for a business to build a relationship while leaving the hard sell on the shelf.
Content is made for local
A good content strategy can help a business establish itself as grounded in its local area through authentic stories that are for and about their community.
Content is hyper-targeted
Based on how you answered the first three questions your website, at least a little, is likely targeting customers at a specific part of the sales funnel. Having a fully realized content strategy allows you to add balance to your site. For example, if your site is designed to drive new sales, perhaps the content can be targeted towards customer retention by adding value to those people already in the fold.
Easy content strategy win how-to videos
These can be extremely effective and easy to produce. Plus, creating how-to videos gives you the platform to demonstrate your expertise. Double-win if it’s related to your business.
Putting it all together with design
When considering design and layout, it’s completely appropriate to look at it as an opportunity to infuse some of your business’s personality into your website’s look and feel. But heed this warning: design is where it’s most critical to consider the customer’s perspective. Too often small business owners create a website that works perfectly for themselves while failing to consider how it will work for their customers.
Here are two top-level considerations when choosing a design.
Mobile functionality is king
Make sure your website has a mobile-optimized design. This has to be top of mind at every stage of design. While most modern design templates are mobile functional, it’s worth taking a second look at the ones that do it best. And if you haven’t updated your website since the inception of the smartphone, you might want to think about a redesign.
Keep it simple
You may have noticed that this article really pushes the need for priorities. With that in mind, consider putting only the most crucial information on the home page. Your home page must include easy links to contact info, product info, and business description. After that, it becomes really dependent on your goals and objectives. But when considering the perspective of your customer, oftentimes less is more.
Build for speed
When you embrace a minimalist approach to website design and emphasize mobile functionality, you're probably also improving performance. But this is an issue that must be addressed. Your site must be fast! According to Forrester Research, 40% of consumers will abandon a retail website if it takes more than 3 seconds to load. When customers look for you on.
It's an excellent moment to be establishing a website for your company. WordPress-based website templates now appear better than ever since hosting costs are lower than they've ever been, and there is plenty of outstanding content available to assist you in the process, making it never been a better time to establish your own business website. But consider what Kevin Lao at Google has to say about it: pull out your phone, go to your site, and ask yourself if you like what you see. Now go to the home page of your nearest competitor and repeat the experiment. Your response will tell you all you need to know.