Blogging for your business is a great way to get people interested in what you have to offer. Blogging has many benefits, including the content it generates on your website or social media profiles, which helps search engines find information they’re looking for. Here’s how to get started
You need a clear strategy
Everything starts with a plan, you need to know what you want your blog to convey and who it’s for. You have to set goals, both short- and long-term, whether that means posting weekly or monthly or engaging with readers on social media. Then you can work backwards from there so everything ties in together. To get the ball rolling you must have answers to the following questions:
- Who is your target audience? – What are their interests and concerns, what problems do they want solved? It will help you in coming up with topics and angles that your audience is interested in.
- Make a list of keywords. – keywords are the “language” of search engines, they help determine what people searching for your products and services will find. TIP: You can use Google’s Keyword Research Tool or Word Tracker to find the best words for your business. This will help you choose topics, titles, and headlines
- “How often do you plan on posting? What kinds of posts are going to be included? This could range from writing about a new product, sharing company news or tutorials (how-to’s), hosting giveaways, doing interviews with industry.”
- Set measurable goals – Do you want to increase traffic to your website? or maybe generate leads for your business? — You need to know what you want out of your blogging. It’s easy to get discouraged when you don’t know if your blogging efforts are working. So set goals, that way every time you write a blog post or do something on
Your blog should be more than just informative. It’s important to have fun with it, this is called “persona marketing” which means you create an image of yourself or your brand that resonates with people.
Decide on your topic
To decide on your topic, it is key to always refer to your goals and target audience. Consistency with your brand is also another factor to consider. It is important to remember that the point of the blog is to bring value to your readers, not just to drive traffic back to your website. So when you are deciding on a topic make sure it ties in with what you do and who is interested in that. If your blog will be a way for people to get more information on what you do, it’s important that they know who you are and recognize the company when they see it again.
Your existing customer base is another great source of blogging inspiration. If you already have customers and they are asking questions, it is a good idea to blog about these topics. This way your readers will not only be able to learn more but also feel as if they are being heard.
Content over Copies
Having your copies is great but it is nothing without engaging content to back it up. It is important to remember that the blog should always be about providing value and not just a place for you to market your business. This is what will set you apart from your competitors. The solution in your content will make your blog successful. The more quality content you.
Add Visual statistics
Providing relevant graphs and infographics to your posts is a great way to add value and increase the usefulness of the blog. By doing this you are making it easier for the reader to understand your data.
Adding links within your post can be very useful and it also brings you traffic from other websites but most importantly, they give your readers the chance to learn more about a topic.
Header and subheader images
Add a flare to your blog, they also help you provide statistics and facts about the content. The use of images in general is key for engagement with other social media platforms as well.
Narrate your Journey
A narrative is a powerful tool to help you tell your story, this is not only key for blogs but also to other marketing strategies. You can start by choosing a narrative voice, whether it is casual or formal. It will be important to consider the audience you are targeting when making this decision. You can use a first-person voice; this is great for advice or tutorials where you are giving them information directly. A second-person voice is great when you want your readers to picture themselves acting out your solutions as you offer them while a third-person voice is ideal for sharing tales about how your firm has been involved in another consumer’s success using a third-person voice, suited for more of a formal blog is great for sharing information on your experience or others.
Share your blog
Now that you have created your blog, it is time to put it out in the open! Share it on your social media channels, website and any other marketing materials and make sure people who will benefit most can see it. You can do this by adding hashtags to your post and using it in your description. This will allow it to gain more
Make it memorable
To end your blog, apply your call to action, this is an action that you want your audience to take after reading the blog. For example, if you are promoting a product or service tell them what they need to do next in order to get it. You can also include social media call outs at the end of each post so people.
Although the point of this blog is not to sell, but for the reader to see the value from what they have read which is more engaging. If they can apply what they have learned from reading your blog in solving their problem, odds are they will be more than happy to do business with you. Blogging should be fun and easy so enjoy yourself.