In 2018, Eduro Healthcare really started to experience serious growth. Founded ten years prior, they had focused on provided the best care possible for their patients, and creating a culture within their relatively small network of skilled nursing facilities.
By 2019, they had quadrupled over the past two years, and needed a way to unify their brand, which had gone national by this time. Crunchy Lemons stepped in to aid them in their efforts to clean up messy or nonexistent websites, improve online tracking and search rankings, and build new reputations for care facilities that had failing performance in the years prior to Eduro’s acquisition.
Planning & Solution
Eduro wanted a brand new look for their care facility websites—hoping to have them match, but all be individual so as to reap the SEO benefits possible in separate markets. We first started by building a website aimed to convert visitors, utilizing lead-gen tactics like downloadable guides, digital brochures, and booking virtual tours (a strategy that proved invaluable during the Covid pandemic).
Once the new sites were in a place, we focused our efforts into driving the right traffic to each page. Target keywords were extensively researched and identified, and our on-site and off-site SEO teams went to work on moving Eduro up in local search results. This paid off very quickly, as facilities saw a rapid and continual increase in calls, contact form submissions, and overall website traffic. We continued to help with boosting reputations, taking previous 2 & 3-star locations to boast 4-4.5-star review averages on Google.
Eduro’s success is evident in their sheer growth over the years. They’ve turned financially struggling locations into profitable senior rehab centers, all without compromising the quality of care. Our efforts have increased census across the board, giving them the revenue they needed to upgrade quality of care and expand. An average 300% in contact forms across all locations is a clear indicator of how often they are now getting found online, and their new reputation ensures they are the top pick for those in search of the best senior nursing care and physical rehabilitation.
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