Having a good number of followers is good but having followers who truly want to hear and learn about your product is the level we all want to achieve in social media marketing and this article will show you how to get there! Building a presence and a following in the most crowded rooms online by creating content that entertains, educates, inspires, and engages. This piece will explore 7 effective social media tactics that will help you build your desired presence on social media.
Be Real with your Social Media Presence
This is basically saying, “Be yourself.” Customers want to do business with people rather than robots. They want to purchase products and services from companies they can identify with on some level. When your company starts sharing slices of life on social media sites, it will be more approachable to the average consumer. Being genuine entails being honest about both good and having a strong society is an essential element to any effective marketing plan, and should not be overlooked.
This means creating content that is timely and topical. This is not necessarily a hard and fast rule because there are ways to post content that is time-sensitive in a way that can still be relevant well after the fact. This does not mean that every single thing your business publishes needs to be up to the minute or current, but it should align with what people are talking about in your industry at the moment.
Get with the Program
There is always a new social media platform on the block and chances are that you haven’t even heard of some of them, let alone figured out how to use them for your business. But it is important that you have an account on each platform so that your audience can find you easily.
You must have interesting and engaging content to keep your audience engaged. They will stop following you if they are not entertained, inspired, or informed. See what your competitors are doing to see whether anything catches your eye or how they do their creative content.
Get Personal in your Social
There is nothing worse than spamming your feed with the same old thing every day. No one wants to get their news from a robot, which is why it is important to get personal with your audience through social media to increase engagement. Show them the human side of your business so they know that you are not just some faceless company trying to take their money. People want to connect with other people, not a business.
We all love to see pictures and videos of what is happening so share visual content on a regular basis like Instagram.
And finally, make sure that you are present on as many social media sites as possible. Click here to see the busiest social media platform to best market your business 2021. People who use social media want to keep finding content that is personalized and relevant, and they will often go where their friends and favorite brands are.
It all starts with being genuine and authentic. People of today love seeing what is behind the scenes and have grown tired of non-stop Ad’s about the unrelatable glamour. Being genuine entails being honest about both the positive and negative aspects of life. For many years, social media displayed the most glamorous and edited sides of life and didn’t reflect the reality behind the scenes. But ike most influencers on social media, today are starting to share raw, unedited photos from everyday life. This is a welcome change because their audience can understand and relate.
Crunchy Lemons helps small to medium businesses build and manage an online presence. If you are looking to get more customers through the door, we can help. Contact us today for free business consultation and learn more about our affordable digital solutions. Visit us here and check out our other blogs!